Business Problems/Ethics (01:35) A new global marketplace of the twenty-first century creates new ethics and challenges based on moral principles. How they are faced will define businesses for the next century.
Temptations vs. Ethical Dilemmas (02:46) Ethical dilemmas are different than moral temptations. While temptation suggests a clear case of right or wrong, ethics has many gray areas.
Teaching Ethics (02:28) Ethics engage a fair amount of systematic analysis. Students explore keys issues in ethics, such as the legal, financial, and ethical implications of their decisions.
Resoluton Principles (02:40) Ends-based ethics are based on the greatest good for the greatest number. Rules-based ethics are based on principles that out way practical results.
Implementing Core Values (02:02) In a global marketplace it is difficult to identify stakeholders and establish core values. There are six values themes people generally share across the globe.
Future Business Dilemmas (02:58) Changing values about gathering and selling customer information, advances in biotechnology, and respecting animals deserve more consideration. Higher values increase profits.